1. “Use a video hosting service.”

   A plurality of respondants felt that there is no longer a stigma of hosting videos on external services like YouTube and Vimeo and that, in fact, using these services provided additional benefits such as ease of accessibility and avoided the undesirable characteristics of a walled garden model.  They strongly preferred service-hosted to self-hosted videos.

2. “It doesn’t matter how you host it.”

   The second, smaller group were agnostic to the hosting method as long as it was quality content.  They asserted that the credibility stems from the creator, not the delivery mechanism.  This suggests that while the hosting of your videos may not matter, the rest of your web presence should project an air of professionalism if you want your videos to be viewed that way.

3. “It depends.”

   The final group of media professionals felt that the circumstances mattered a good deal.  One respondant pointed out that signalling theory (as in economics or biology) applies to the degree that if an organization can waste money on self-hosting, then they are signalling economic health by showing that they have money to waste, in the same way that an opulent lobby is a signal of economic prosperity. While this might be of important to some organizations (investment banks for instance), others (such as non-profits) might be negatively impacted by the appearance of profligate spending.

   As for individuals and job seekers, the entire third group agreed that YouTube, Vimeo, and other video hosting services were perfectly acceptable solutions for portfolios of creative work.

While perceptions of self- vs service-hosting may be different outside of the media industry, it does seem that, among media professionals, there is only a percieved benefit to self-hosting in very specific cirumstances.  In general, the old adage still reigns: Content is King.  So focus your efforts on creating good content, and take advantage of the work others have put into providing ways to host it.

Related posts:

1. I want my MTV, I mean. . . YouTube Weezer is just so cool. . . They made a...
2. Shorts from 48HFP:DC Two weeks ago, we featured a series of interviews with...
3. It begins… Or more accurately, continues. Crave has a post about a...

I just did the math:  Only six people of color were nominated for acting Emmy awards this year (that includes categories like supporting actor in a miniseries). For the men, that’s 1 nomination of a possible 45. For the women, that’s 6 nominations of 45 (Chandra Wilson was nominated twice):

Outstanding Lead Actress in a Miniseries or Movie:  Accidental Friendship, Chandra Wilson as Yvonne
Outstanding Supporting Actress in a Drama Series:  Grey’s Anatomy, Chandra Wilson as Dr. Miranda Bailey
Outstanding Supporting Actress in a Drama Series:  Grey’s Anatomy, Sandra Oh as Dr. Christina Yang
Outstanding Supporting Actor in a Comedy Series:  30 Rock, Tracy Morgan as Tracy Jordan
Outstanding Supporting Actress in a Comedy Series:  Ugly Betty, Vanessa Williams as Wilhelmina Slater
Outstanding Supporting Actress in a Miniseries or Movie:  House of Saddam, Shohreh Aghdashloo as Sajida
Outstanding Supporting Actress in a Miniseries or Movie:  Relative Stranger, Cicely Tyson as Pearl

I can’t say I’m surprised.  In the past, Emmy had notoriously neglected the brilliant HBO series The Wire, which featured some of the greatest TV performances of all time, and highlighted the work of actors like Andre Royo, Idris Elba, and Sonja Sohn.

But I was hoping for a greater diversity of actors now that Emmy offers six spots instead of five in each category.  It’s hard to make an argument that there wasn’t anyone to nominate.  Edward James Olmos and Grace Park turned out stellar performances in the final season of Battlestar Galactica.  Masi Oka is consistently the only entertaining spark in the increasingly lifeless hour of Heroes that I subject myself to.  Mindy Kaling is hilarious on the Office.  And, by the way, what happened to the Emmy love for America Ferrera and Ana Ortiz from Ugly Betty?  What about Dule Hill from Psych?  That show has to be funnier than Two and a Half Men (so are youtube videos of cats on a Roomba).

But the actor who blew me away this season, and again has failed to capture an Emmy nod, is Idris Elba.  His guest star spot on The Office, where he deadpanned through Michael’s insane behavior, Jim’s insubordination, and the not-so-subtle advances of Kelly and Angela, was both real and surreal (much like the rest of The Office).  Unfortunately, the only clip of him on Hulu doesn’t his performance justice:

In tough economic times, networks are only going to produce shows that they think are bankable. And until we start acknowledging the talent of a greater diversity of actors, we’ll see networks turning out one white male driven storyline after another.

It’s not about percentages or quotas or anything like that. It’s about the abundance of storytelling that is possible within the medium of television. It’s possible to tell rich stories that the viewing public hasn’t yet seen, it’s possible to include the voices of non-white characters, to build up backstories that are engaging and new. There are too many cookie cutter white doctors/lawyers/cops who just want to make good/get their kids back/look handsome in a scruffy beard. It’s lazy storytelling, and it doesn’t contribute to or reflect the richness of American pop culture. Chandra Wilson, twice nominated this year, expresses the need for strong female, and strong African American characters well when she says that her character serves as an inspiration to others (see clip at the top of this page).

Who would you have nominated for the Emmy Awards this year? Who do you feel was missing from past Emmy awards? And which of the nominated actors will take home gold?

Related posts:

1. Planning ahead. . . Photo by Reinis Traidas One of the things I’ve learned...

PStar (Credit: ewphoto on Flickr)

P*Star Rising is a documentary by Gabriel Noble that follows the growth (literally) of a 9-year-old female rapper from Harlem named Priscilla Diaz, stage name: P*Star.  While I don’t know if I would have picked a name for a 9-year-old that produces google searches about the adult entertainment industry, I was instantly won over by this little girl’s wittiness and extremely apparent charisma.  The film recently premiered at Tribeca Film Festival.  Check out the trailer.

We can all learn a few things from P*Star, the artist, and Priscilla Diaz, the girl.

Connections make you or break you. P*Star wasn’t born rapping (although that would be pretty sick).  She didn’t get signed by a record label because of her musical genius.  She got signed because her father, an ex-rapper from the 80s, knew the right people.

While most of us aren’t lucky enough to be born into families with connections in the field of our choice, we can use social media to forge connections with people that will help advance our career.  Start seeking out people on Linkedin, Facebook, and Twitter that will provide you with an outlet for your work.  Maybe it is a museum curator, or a record producer, or an employer.  Join the communities that these people are part of and start a conversation.  Make a connection by asking questions or establish yourself as competent by answering other people’s questions.  The questions can lead to an email, the email to an interview or audition.  Most successes don’t come from luck; they come from someone saying “Hey, I know this great person you should hear about.”

You can’t do it alone. There are going to be hard times.  Really hard times.  I don’t care how strong you are, you can’t believe that you are going to make it without some support system.  Whether it is monetary or emotional support, you need someone that will always be stable, because there will be times when everything else is not.

Have an interesting story. The thing I like most about P*Star is that she has a story.  She grew up in poverty with a heroine-addicted mother and cocaine-selling father.  Her father cleaned up his act and took her in, teaching her how to rap.  She had her first gig when she was 6, was signed to a record contract at 10, and now has a leading role on PBS’s revival of The Electric Company.  Find some things, or a series of things that make people go, “Cool!”

Related posts:

1. Andy Carvin of NPR On Crowdsourcing at Making Media Now On Friday I attended Making Media Now 2009, a single...
2. Ask Terry Lickona Your Burning Questions PBS Engage is inviting users to ask questions of Terry...
3. 5 Rules for Artists Using Social Media In my last post, you learned that no one cares...

When using any social media tool, there are 5 important rules to follow:

1. Don’t lead with tools, lead with relationships. You aren’t going to get anywhere by blindly twittering promotional material 20 times a day.  In fact, that’s probably a pretty good way to annoy your fans.  Instead of looking at these tools as a platform solely for spewing content, think of them as a way to get involved in the conversation of your community.  Amanda Palmer, lead singer for the Dresden Dolls, is a great example of what an artist should strive for.  In May, she made $11,000 in one night. She twittered her fellow “Losers of Friday Night” (fans who had decided not to go out on a friday), got together a group of people to hang out on the internet, chatted about stuff, made a t-shirt on the spot about the stuff they were chatting about, and sold over 400 shirts in the next few days.  That is how you harness the power of a community.


Great Big Sea (Photo Credit: Cindy Funk on Flickr)

2. Use tools as an aide to build community. When you are an artist, community is everything.  It is your bread and butter and if your fans are not strong and loyal, you will not survive.  You do not have to be a household name to be successful if you have a strong community.  Have you heard about Great Big Sea?  Probably not.  They are a Canadian celtic-rock band.  Last summer I went to one of their concerts and then saw the Backstreet Boys the following weekend at the same venue (don’t judge!).  Can you guess which concert was sold out and which one wasn’t?   It’s hard to believe, but a Canadian celtic-rock band actually beat the Backstreet Boys in ticket sales. Great Big Sea enjoys consistently sold out concerts because they have an active fan base that will travel thousands of miles to see them and they recognize the power of having this community.  An example: their website is titled “The Community of Great Big Sea.”
3. Tell your story. You want to use social media to connect and engage with your audience on a personal level.  There’s an Indian Proverb that goes: “Tell me a fact, I’ll learn.  Tell me the truth and I’ll believe.  Tell me a story and it’ll live in my heart forever.”  People remember stories, so why not tell yours?  And I don’t mean a stale bio that you find on all these artists’ websites.  I mean something personal, written by you, about you, that readers will want to tell other people.  One interesting and memorable anecdote or fact makes it easier for your fans to promote you.  I can’t count how many times I’ve bragged that Lady Gaga was one of 20 applicants accepted into Tisch early decision ever.
4. Create an incentive for users to come back. There was a Mashable post a few weeks ago about 5 great Facebook fan pages.  They all had one thing in common:  original content.  You want to make content that is not available elsewhere.  We yearn to be on the inside, getting the “exclusive sneak peek”. Make your fans feel special and give them something they can’t get anywhere else.
5. Don’t sign yourself up for more than you can maintain. Having 8 different profiles on various media platforms won’t do any good for you unless they are all well developed and updated frequently.  If you have enough time to maintain 8 accounts, then that’s great.  However, if you are an artist, you probably are busy working on your, you know, art.  Focus your time on one or two platforms (using points 1-4).  And don’t ever hire someone to maintain your profiles.  There is nothing that will make you look more out of touch with social media.  Your fans want to connect with you, not your 20-year-old intern.  The whole point is to engage people, and you can’t do that if you are spread across eight different platforms or aren’t even using the tools.

Building community, making a personal connection, and actively engaging your audience is not only important, it is necessary to set yourself apart from everybody else. Be authentic and be yourself.

Related posts:

1. Why Artists Need Social Media Editor’s Note: I’m happy to welcome Devon Hopkins to Still...
2. Andy Carvin of NPR On Crowdsourcing at Making Media Now On Friday I attended Making Media Now 2009, a single...
3. What We Can Learn From P*Star When I say “rapper”, what do you think of? Probably...

Still Indie Interviews Louie Psihoyos from Anna Pinkert on Vimeo.

Related posts:

1. Ella Es El Matador – Women v. Machismo in the Bull Ring This week, many of our posts will feature films and...
2. Shorts from 48HFP:DC Two weeks ago, we featured a series of interviews with...
3. Interview with Ishu Krishna Today is our second in a series of three interviews...

A marquee featuring Patti LuPone. Photo by Chris Freeland via Flickr

On Tuesday, Patti LuPone voiced her own response to David Itzkoff’s NY Times blog post about an incident in which LuPone stopped her performance to confront an audience member who was using an electronic device.  LuPone defended her actions, and those of artists seeking to preserve the integrity of live performance as audiences grow more and more attached to cell phones and iPods.

It is interesting that many of the comments on LuPone’s letter deal with cell phone use (which is disruptive to both performer and audience member alike), while it seems LuPone is mostly incensed about people trying to capture images, audio or video of her performance (which is primarily disruptive to the performer).

Patti LuPone is an established artist who needs to protect the content of her performance from leaking out onto the internet for free.  I’m not saying that’s a bad thing – an actress like Patti LuPone has to be an artist and an athlete in one, training her voice and her body to sustain night after night of live performance, every night producing a pitch-perfect electrifying show that is *worth* the $100 (or $60, or $200) price of admission.  Distracting her and her audience is like casually tossing pool toys in after Michael Phelps.  Just not fair.

Because LuPone is a well-known, well-loved performer, she can get away with screaming at an audience member, and people will STILL buy tickets to see her show.  If a chorus member did such a thing (or the star of a very minor play), their actions might not even be acknowledged by the audience – or the audience might just walk out.  LuPone may well be sticking up for the little guy.  But is her stance against mid-performance texting really beneficial to everyone?  At SILVERDOCS, during a presentation on the future of public media, one speaker asked that everyone turn their cell phones ON, so that folks in the room with web-enabled devices might use Twitter to spread the word about the talk.  I could see a scenario in which a new play would benefit from postitive in-performance tweets (and certainly from tweets, cell phone calls and texts at intermission).

When fans text or tweet at a show, is that offensive, or is it free publicity?

Related posts:

1. Boston Open Screen This is probably the coolest idea I have ever seen...

Gemma Cubero del Barrio and Celeste Carrasco follow two women in their quest to succeed in the machismo world of Spanish bullfighting.  The film itself is beautiful – watching it, I had an incredible sense of the two women not only as devoted athletes and trailblazers, but also as people who are passionate about an art that is significant in Spanish culture.

Maripaz Vega, Celeste Carrasco, Eva Florencia and Gemma Cubero del Barrio. Photo by Anna Pinkert

Both filmmakers and both of the women bullfighters were on hand at the screening I attended.  The filmmakers said that this movie took 9 years to make.  Initially, they conceived of it as a piece on the history of women bullfighters, but when they met Eva Florencia and Maripaz Vega, they decided to make them the center of the story.  On their part, Eva Florencia and Maripaz Vega said that they loved watching the film, and were proud to be a part of it.  Vega, who is an established matador, hoped that the film would improve the situation for women bullfighters in Spain, but that they have a long way to go.

One of the many things I learned at SILVERDOCS is the value of a good relationship with your subjects.  At a screening of Salesman, legendary director Albert Maysles updated us on the status of his four Bible salesmen subjects, 40 years after the film’s debut.  Being warm, generous, and kind to the people in your film has a better chance of yielding the intimate stories that you want to tell as a filmmaker.

Ella Es El Matador will premiere on PBS on Sept 1 as a part of POV.

Related posts:

1. Women on the Web: Who’s Leading Who? Woman to Woman, Online, yesterday’s business section cover story, explores...
2. Sex and the City: Women v. Girls Image by Lots Of SprinklesI usually enjoy picking up...
3. Shorts from 48HFP:DC Two weeks ago, we featured a series of interviews with...

DF Indie Studios Logo

This sounds like good news for indie filmmakers but my enthusiasm is tempered by this statement from the NYTimes article: “The two would not discuss the company’s financing and had no film projects to announce. They are still seeking investors.”  The venture is clearly still in the early stages, and, I’m cautiously optimistic.  Naturally, only time will tell whether this venture can be successful in bringing more independent fare to the market, but I for one, wish them the best of luck.

Related posts:

1. Gratitude on Being Indie Thoughts on why being independent, small budgets and all, is...
2. Indie Films in Hollywood: Too Much of a Good Thing? Image from Brandon Cirillo’s PhotostreamBy now you’ve probably already...
3. Leveraging Indie-ness I read an article on The Motley Fool once about...

AFI Silver Theater, Photo Credit: Agnes Varnum on Flickr

Anna and Teague, your faithful Still Indie bloggers, will be attending SILVERDOCS this week in Silver Spring, MD. For those of you who don’t know, SILVERDOCS is an 8-day documentary film festival and conference sponsored by the AFI that includes over 100 films and 25,000 attendees. We’re pretty excited.

Say hello if you see us! If the weather report for DC is correct, I’ll be the one in the bright purple umbrella.

Related posts:

1. Ella Es El Matador – Women v. Machismo in the Bull Ring This week, many of our posts will feature films and...
2. National Film Challenge Hot on the heels of the Insomnia Film Festival comes...
3. Interview with Louie Psihoyos Teague and I met Louie Psihoyos, director of The Cove,...

This is my first blog post.  I’ve shied away from the idea in the past because of something I think all artists have: self-doubt. Because we grow up in a highly competitive atmosphere, we are constantly questioning ourselves: “Why do I deserve to do this?” and “Why should I succeed over that person?”  What I have come to realize is “Who cares?“  You probably aren’t unique, but even if you are, it doesn’t really matter.  The focus should not be on whether or not you deserve to succeed, it should be on how you can succeed with the skills that you have.  That’s where social media comes into play.

Movement (Photo Credit: Oneras on Flickr)

No one cares how good you are if they don’t know who you are. From a very early age, in any art form (dance in my case), we are taught that the only way to survive in the world of art is to be the best.  “Do you think people will pay to see that pirouette?!” “You think you can fill seats with that documentary?” We are constantly pushed to be the “best”, when in reality, many of the best artists fail. So You Think You Can Dance just started its 5^th season and after auditioning thousands of dancers over 5 years, they are still finding exceptional talent, enough so that the show is already auditioning dancers for a 6^th season in the fall.  There is an endless pool of talented artists in all fields and your job is not to be better than your peers.  Your job is to get noticed first.

Thousands of people are competing for the same success that you are. Marketing yourself effectively is about making people remember who you are in a crowd of people.  I recently got to work with a choreographer, let’s call her Anya.  After college, Anya knew that she didn’t have the years of technical training necessary to become a well-paid professional dancer, so she decided to try out choreography.  She, like dozens of other dance hopefuls moved to New York, put together a show, and invited critics and members of the dance community to view it.  She, unlike the dozens of other dance hopefuls, fed her audience food and got them drunk on cheap alcohol, convincing them it was “part of her Estonian background.”  Was it illegal?  Probably.  But by marketing herself and turning her art into an event, she enjoyed consistent rave reviews while most of her hopeful dance buddies did not.

Art is not just about creating something.  It is about effectively sharing that something with a larger community. Anya acknowledges that she is not the best dancer now, nor was she ever in high school, college, or in her graduate experience.  Yet now Anya is a very successful professor at one of the best liberal arts schools in the nation.  How?  She knew how to market herself and her works.  What Anya did to make her art look like more than just another post-modern dance piece, you can do using social media.  With all the social media tools (Twitter, Facebook, Myspace, Blogger, Digg, Flickr, Youtube) freely accessible, it is now your job to distinguish yourself from all the other artists doing what you do.  Independent artists and labels won half of this year’s grammy awards, due in part, no doubt, to their talent, but also to their access to and skilled use of online social resources.  It’s easier now than ever to make a name for yourself, by yourself.

“How?” you might ask. Well, that’s what I’m here to tell you.  Subscribe to Still Indie so you won’t miss my next post.

RSS
Email
Facebook
Twitter

Related posts:

1. 5 Rules for Artists Using Social Media In my last post, you learned that no one cares...
2. Andy Carvin of NPR On Crowdsourcing at Making Media Now On Friday I attended Making Media Now 2009, a single...
3. What We Can Learn From P*Star When I say “rapper”, what do you think of? Probably...